Selling online courses is not just about delivering content; it requires a multifaceted approach and various techniques.
In this article, we delve into 6 noteworthy features for selling online courses effectively through LearnWorlds.
From acquiring customer leads to coupon and bundle sales, all the way to one-click sales funnels, leveraging these functions will undoubtedly bring you closer to business success.
Additionally, we’ll cover effective email marketing strategies.
We hope that this information will serve as a stepping stone for anyone looking to build a more advanced strategy in selling the online courses.
1. Lead capture
LearnWorlds offers widgets for an excellent customer lead grabber in its site builder, capturing details such as email addresses and names.
By adding a form for lead capture to your website (or within a pop-up), you can easily utilize all of this function’s capabilities.
The image above shows a conventional email capture form, but the possibilities don’t stop there.
You can freely practice marketing activities, such as customizing forms to your liking and even pairing them with countdown timers to boost purchasing intent.
>>> For more information on capturing customer leads and integrating with email marketing, please refer to the official blog “Introducing: Enhanced Email Integrations, More Data, More Love… More Sales!“.
2. Coupons & Bundles
Using LearnWorlds allows you to set up discount sales by specifying the discount as either a percentage (%) or a fixed dollar amount ($).
Additionally, you can set an expiration date, generate multiple coupon codes, and clearly manage the usage and customers involved.
The image above provides an example of the coupon code creation screen.
You can easily create discount coupons by setting the following options:
- Setting the promotion name
- Defining the discount type (fixed amount or percentage)
- Setting the corresponding “amount” or “%”
- Specifying the online courses targeted by the coupon
- Generating the coupon code (e.g., “AW2023”), quantity, and expiration date
- Configuration for bulk generation of coupon codes
LearnWorlds also offers the option to bundle multiple courses into a single package on any page of your online school, promoting them for sale at one price.
>>> Please refer to articles on how to create coupons.
>>> Also, consider reading articles about bundle sales.
3. One-click sales funnel
In today’s digital content sales landscape, one concept reigns supreme: the “funnel.”
A funnel is a mechanism designed to make the customer journey—from sign-up to completed payment—as straightforward and seamless as possible.
The one-click sales funnel (also known as a one-step sales funnel) enables prospects to provide all the necessary information for purchase in a single step.
By using LearnWorlds, you can add a payment menu to any page, making it easy to implement a one-click sales funnel.
For a better understanding, please check out the video below.
In other words, users can purchase an online course at the same time they sign up for your school, eliminating the need to fill out multiple forms.
And, of course, if a user is already registered and logged in, all requisite fields in the payment menu on any given page will be pre-filled, awaiting only the final click on the “Buy Now” button from the user.
>>> For more details, please refer to articles about the one-click sales funnel.
4. Subscriptions & Memberships
If you’re operating an online business, you’ve likely encountered the concept of membership sites.
For online entrepreneurs, owning a membership site provides an excellent avenue for monetizing content and community, establishing a stable monthly income, or effectively selling online courses.
LearnWorlds makes it simple to achieve all of these.
Furthermore, with LearnWorlds’ online school platform, you have the flexibility to sell courses individually or through a subscription model.
You can easily configure your payment settings so that the courses are available only through a subscription.
The image above provides a glimpse into the settings interface for subscription sales, which allows for highly detailed customization to fit your needs.
>>> For more details, please refer to articles on how to set up a membership site.
5. Payment methods
LearnWorlds offers a variety of payment systems that you can utilize to receive payments for the online courses you’re selling.
Integration is easy with external payment systems like Stripe, PayPal, and Shopify, allowing you to set up payments through these platforms.
While a range of external payment systems can be integrated, we specifically recommend Stripe for this purpose.
If you are on a typically used pricing plan (Pro Trainer plan or above), you won’t be subjected to any additional sales commissions from LearnWorlds, which is often a downside with other content sales system tools.
However, do note that you will incur fees from external payment services like Stripe (i.e., a portion of your sales revenue will be deducted as a transaction fee).
This is a standard practice for payment platforms like Stripe, which focus on offering payment systems as their main service.
If you prefer not to pay these transaction fees to Stripe or similar platforms, you could technically set up your own credit card payment system within your site.
However, the technical know-how and time required to implement this are not readily available to most people.
>>> For more information on payment systems, please consult LearnWorlds’ official overview page and detailed guides on integrating and setting up Stripe.
6. Email marketing
LearnWorlds offers seamless integration with four popular email marketing services: Mailchimp, Active Campaign, AWeber, and ConvertKit.
For the time being, we particularly recommend Mailchimp and ConvertKit, both of which are well-known in the realms of email marketing and email automation.
Email marketing serves as a powerful tool for expanding sales by sending emails to prospective clients or current customers and students.
By using email marketing, you can effortlessly create and manage automated emails for your online school.
These can include personalized campaigns, newsletters, and promotions aimed at keeping your customer base updated.
>>> For more information, please refer to LearnWorlds’ official guide on integrating with external email automation services.
You might be wondering, “Is email marketing still relevant in the age of social media?”.
To address this question, we strongly assert that email marketing remains a highly effective strategy.
For further insights, we invite you to read the official article, “How to Effectively Sell Online Courses Using Email Marketing.
Thus, we conclude our article on the LearnWorlds Beginner’s Guide: Core Functions for Selling Online Courses Effectively.
For more insights on other outstanding features of LearnWorlds, please view our “Mastering LearnWorlds: The Ultimate Guide to Online Course Creation and Management“.
We hope it helps you in choosing LMS that is most suitable for you.
If you have the time, now might be a great opportunity to sign up for a 30-day free trial to experience the features yourself.